Meet Lane Cove’s Very Own Mr Melbourne Cup

Max Hitchins lives in Riverview and is known as MelbourneCupMax and/or Mr Melbourne Cup.  His system for picking the winner of the Melbourne Cup has worked for 25 out of the last 29 years.

Mr Melbourne Cup is a Living Melbourne Cup Encyclopedia

Max has horse racing in his blood.  His father was a Moree bookmaker and a publican who absolutely loved the Melbourne Cup. Unfortunately, his Dad died at the age of 52 and Max and his brother were pitchforked into running a very heavily indebted Moree pub that his Dad had purchased not long before his death. Max wasn’t even legally old enough to drink. It took them ten years to trade out of financial trouble….but they did it!

No doubt inheriting the love of the Melbourne Cup from his Dad, Max is a living, breathing Melbourne Cup encyclopedia.  He is Mr Melbourne Cup as he can recall the names of the 1st, 2nd and 3rd place getters in the last 100 Melbourne Cups. As a professional speaker, he entertains and regales audiences with his multitude of Melbourne Cup anecdotes. Eg. His Mother in law who always backed the winner of the Melbourne Cup every year because she put a $1.00 on every single horse in the race.

Pick the Winner

That started Max wondering how many people, just like his Mother-In-law, simply want to be able to say “I backed the winner of the Melbourne Cup.” So, 29 years ago he began his task to ‘reduce the field’ down to 6 horses instead of the 24. Then he suggested having $1 each way on the six horses. This system has been successful in picking the Melbourne Cup winner for 25 out of the last 29 years. 

Max rarely goes to the races and is only interested in one race – The Melbourne Cup. So much so he spends in excess of 300 hours per year working on his Melbourne Cup System. You can download his system for FREE at PickTheCupWinner.com.au 

As well, Max annually produces an eBook on all the lead races to Melbourne Cup. It has been said that this eBook is the world’s most comprehensive and inexpensive (at $9.95) Melbourne Cup Guide. You only have to look at the testimonials on PickTheCupWinner.com.au to see the Cult following Mr Melbourne Cup inspires. 

How does Max reduce the field to six horse? You’ll find this in the Max’s System.  He has 10 ‘Secrets’ to the System.  Here are the first 3. 

#1. I research the Melbourne Cup 365 days a year. My research for the 2017 Melbourne Cup began the day after the 2016 Melbourne Cup. On this day, I began my “computer scrap book” for the 2017 Melbourne Cup.

#2. I have a “Google alert” set up on my computer. Anything that is written about the Melbourne Cup, anywhere in the world, it is delivered to my computer the following day.

#3. I also have a Twitter search set up for #MelbourneCup. I check this several times a day and as Tuesday the 7th of November 2017 draws closer I will check it many times a day.

As mentioned above you can download the system for FREE at PickTheCupWinner.com.au

Max Hitchins with Richard Pegum (on the right) who was the syndicate head for Brew when he won the 2000 Melbourne Cup.
Max Hitchins with Richard Pegum
(on the right) who was the syndicate head for Brew when he won the 2000 Melbourne Cup.

Max Teaches the VRC a Lesson

But perhaps the most fascinating part about Mr Melbourne Cup is his commitment to the Internet and how that lead him to the VRC.  

In 1995, at a Business Breakfast, Max listened to the Futurist Speaker – Craig Rispin – talking about a ‘new thing’ called the Internet.  After the breakfast, Max gathered three friends together say “I think this thing called the Internet is going to be pretty big. I think we should learn as much as we can about it.” So they started having two hour monthly sessions with Craig to learn ‘all there was to know’ about the the Internet.  Max is now in his 23rd year of having monthly sessions with Craig Rispin learning all there is to know about the Internet! 

In 1995 Max approached the VRC asking for support of his hard copy book Fact, Fiction and Fables of the Melbourne Cup. He said he also wanted to introduce the VRC to something that would change the way the market the Melbourne Cup for the next 50 years – the Internet.  His approach fell on ‘deaf ears’ and was rejected.


So Max did the only thing he could think of at that time…and that was to register the name TheMelbourneCup.com.au. Seven years later Max did what he calls ‘the best deal of his life’ when he sold the website to the VRC.  Max tells that part of the deal was the VRC committed to taking his wife and family down to the Melbourne for the next six years. They were provided with 5 star accommodation and tickets to the Members Stand for Derby Day, Melbourne Cup Day and Ladies Day.   

How to Get on Board with Max’s System

If you are wondering how you can tap into Mr Melbourne Cup’s system, this is what you have to do:

Go to PicktheCupWinner.com.au

All you need do is click on the Order PickTheCupWinner just $9.95 on the right hand side of this page….or just click on this link. 

Pay byPaypal or Credit Card and download the eBook immediately.  

The information you need about accessing the Members Only section of the site is in the eBook.

The Melbourne Cup tips will be in the Members Only section of this site (accessed by a password from the eBook) by 8.00am on Melbourne Cup Day the 7th of November. 

How Long Have Has Max Lived in the Lane Cove Area?

Max moved from Moree in 1972 and purchased a home in Lane Cove. Although Max has not moved since he purchased his home in Lane Cove, his section of the suburb from around 2000 was renamed Riverview. 

What Does Max Like About Living in Lane Cove?

Max loves the ‘friendly’ area. He loves going to the Cafe’s, Coffee Shops and Restaurants in Lane Cove.  He enjoys running into people he knows and having a chat. He also loves to welcome new people to the area. Max’s kids grew up in Lane Cove.   He regularly visits  Oliver Brown’s Coffee Shop in Lane Cove Market Square.  Indeed the owner Judith tells how Max welcomed her to Lane Cove on her very first day of business.  And Max always goes to Dominic the Barber (also in Lane Cove Market Square) and they talk about great Melbourne Cup winners of the past.  

If you’re like ITC and have a flutter once a year, then you might want to get on board with Max and his system.


Do you have a local issue you would like help with? ITC is here to help just email us at [email protected]

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