When you think of electricity providers, you often think of huge faceless organisations, complicated electricity plans with expiring discount periods and relentless phone calls to off-shored contact centres being passed from pillar to post to enquire just why your electricity rate has changed after such a short period of time. In fact, some 33,000 complaints about electricity retailers were reported to the Australian Energy Regulator (AER) in the first quarter on this financial year, alone (source schedule 3)
Bright Spark Power, an independent and 100% Australian owned and operated electricity retailer founded in our very own Lane Cove is out to change all of that. Celebrating their first anniversary of connecting homes and business with simple, straightforward, 100% Australian owned and operated electricity plans, this month, we talked to Managing Director, Arran Coughlan about how Bright Spark Power got started and why they’re on a mission to keep it local.
A local Lane Cove success story
Arran describes the moment the lightbulb hit, when he was hosting a barbecue with some friends at his apartment in Lane Cove after that morning having spent some 40 minutes getting passed around his previous electricity supplier to simply update some details. His guests described different, but equally irritating issues with customer service, pricing and then more holistic pressure for customers rather than retailers to take responsibility for renewable energy.
Fast forward four years to 2020 and the company was authorised as an electricity retailer by the Australian Energy Regulator under National Energy Retail Law, and had the systems and processes in place to start connecting homes and business.
Arran says “Bright Spark Power was founded in 2016 because as customers, we got frustrated with complex pricing, increasing foreign ownership of electricity companies, declining level of customer service, and extremely slow uptake of renewable generation…. to be frank, as Australians we knew we could do better.”
Operating a virtual office, the team is spread across NSW and QLD, but uses Lane Cove as their head office and central meeting point when its required to bring people together. Lane Cove is also home to the ‘company Tesla’. The team, all electric car enthusiasts, are very excited to launch their electric car charging product in Lane Cove in the coming weeks.
Why its worth switching your home electricity
The Bright Spark Power retail energy offers for business and households are easily comparable on the Australian Government energy comparison website, www.energymadeeasy.gov.au. A quick review of their offer shows that Bright Spark Power ticks all the comparison boxes against many other suppliers:
- Monthly billing option
- 10 day cooling off period
- No credit card fees
- No exit fees
- No fees for paper bills
- No move in fee
- Plan prices are fixed
Managing Director, Arran Coughlan said, “new customers tell us they are tired of having to switch electricity every time there’s a plan price change. Some electricity retailers will use complicated pricing, short term discounts, limited time offers, and a variety of different plans and offers to try and win your business, only for those “benefits” to disappear months later.”
Bright Spark Power want all their customers on their best offer – not just the new ones. Choosing an Aussie Flat Rate with ‘Our Best Rate Guarantee‘ means Bright Spark Power will never raise your General Usage rate for the term of your 12-month agreement – but if their prices drop, the new, lower rate, applies to your contract.
Arran says “the real Bright Spark Power difference is our simple, straightforward plans and pricing, backed by Our Best Rate Guarantee, all supported by our highly skilled Australian team and our commitment to Australian business.”
Supporting Local Business
Bright Spark Power focus their marketing efforts on supporting their customers, rather than spending a load of money on advertising. They feel that a longer term investment in their customers and community’s success will set them apart and embed them in the local areas where they operate.
Their premier programme for promoting local business customers is ‘Powered by Bright Spark Power‘. It’s a popular programme that donates marketing time to businesses to help promote what that business does, in exchange for helping Bright Spark Power show off the different types of local businesses it has connected.
The best support any local business can get from Bright Spark Power is a free energy needs analysis. It takes just one bill for the Bright Spark Power team to identify if a business could potentially benefit from changing meter types, or tariff types. Arran says ‘many businesses who operate standard 9-5 business hours could benefit from changing tariff types from flat rates to time of use. They can then benefit from lower off peak usage rates.’ While many electricity providers would put this service in the ‘too hard’ basket, Bright Spark Power are committed to helping business achieve cost certainty with simple rates and high level of service that truly understands a businesses energy needs.
The energy needs analysis is a free service for all local business and is accessed by emailing a bill or starting a conversation via email at [email protected]. There is never an obligation to sign up but its a great way to test their customer service for yourself.
Switching home or business electricity is quick and easy online
To celebrate its first birthday, Bright Spark Power gave all their customers free electricity for a day! You can get an exclusive $25 credit when you switch your electricity to this local company via this page: https://www.brightsparkpower.com.au/localelectricity
Switching to Bright Spark Power is simple and straightforward. Once your order is submitted online, the local support team will take care of everything for you, including contacting your existing electricity provider and arranging your meter read, so you don’t have to.
Bright Spark Power is an ITC Business Community Supporter. Please support those local businesses who support In The Cove.