Advertise with In the Cove

For nearly 14 years, In the Cove has been the go-to place for Lane Cove news, events, community updates and local stories. We are not just another social media page — we are part of the community. We cover local issues, celebrate local people, attend community events, share useful information and help Lane Cove locals discover the businesses, services and organisations around them.

Our audience does not just follow us. They trust us.

Our Local Audience
In the Cove connects with more than 60,000 local audience connections across our platforms, and reaches over 1.8 million content views every month.
28,900+
Facebook followers
14,600+
Instagram followers
15,400+
Lane Cove Chat members
5,900+
Newsletter subscribers
2,300+
Kids in the Cove members
1.8M+
Monthly content views
Our audience includes local families, professionals, business owners, community members and people who actively want to know what is happening in Lane Cove. They are predominantly aged 35 to 54, and almost entirely based on Sydney’s Lower North Shore.

Not just reach — real engagement
Follower counts are easy. What sets In the Cove apart is how actively our community shows up.
11,164
active members in our Lane Cove Chat group each month — around 72% of the group.
~17%
newsletter click rate — roughly 5× the industry average, with around two-thirds of openers clicking through.
+97%
growth in our monthly content views over the past month — and climbing.

Advertising that feels local, useful and trusted

The best local advertising does not just say “buy this”. It helps people understand who you are, what you offer and why your business matters to the local community.

That is why our current advertising direction focuses on content that performs better across our platforms: featured articles, reels, newsletter sponsorships, guide inclusions, business directory listings and ongoing local visibility.

Advertising Options

Business Supporter Plan
Ideal for businesses that want ongoing local visibility and a stronger connection with the Lane Cove community.
  • Featured business directory listing
  • Eligibility for weekly Business Night posts
  • Event calendar listings
  • Job posts where relevant
  • Guide inclusion opportunities
Featured Articles
A strong option for businesses with a story to tell, a service to explain or expertise to share with local readers.
  • Published on the In the Cove website
  • Shared on social media
  • Included in the weekly newsletter
  • Useful for SEO and long-term visibility
Reels / Videos
Great for businesses that want to show personality, location, products, services or the people behind the brand.
  • Short-form local video content
  • Designed for Instagram and Facebook
  • Ideal for launches, tours and explainers
  • Can be paired with articles or campaigns
Newsletter Sponsorship
Reach readers directly through our weekly newsletter, which lands in local inboxes every Wednesday night.
  • Strong visibility with highly engaged readers
  • Suitable for campaigns and announcements
  • Can be booked as part of a wider package
  • Ideal for businesses wanting regular exposure
Local Guides
We regularly create guides for Lane Cove locals, including school holiday activities, term programs, dining, gifts, pets, trades and seasonal features.
  • Useful for families and local residents
  • Strong evergreen value
  • Great for seasonal campaigns
  • Available to relevant advertisers
Campaign Packages
For businesses wanting a stronger local presence, we can create a package across articles, reels, newsletters, social media, guides and directory listings.
  • Tailored campaign planning
  • Multi-platform visibility
  • Better value than one-off advertising
  • Ideal for ongoing brand awareness

New Business in Lane Cove?

We love helping new local businesses introduce themselves to the community.

If you have recently opened in Lane Cove, we may be able to share a New Business Alert on our social media channels to help locals know who you are, where you are and what you offer.

New local businesses can also receive 10% off their first year of advertising.

Why businesses work with us

We are genuinely local
We live, work and report in Lane Cove every day.
We are trusted
Our audience comes to us for local news, recommendations and community updates.
We understand what works
We help businesses create content that feels useful, not like a throwaway ad.
We support local business
Advertising with us also helps keep independent local news free for Lane Cove.

How to get started

  1. Request our latest rate card so you can see the current advertising options.
  2. Tell us what you want to achieve, whether that is brand awareness, bookings, event promotion, local visibility or community connection.
  3. We will suggest the best fit, from a simple Business Supporter Plan through to a tailored campaign.
  4. We help shape the content so it works across In the Cove, social media, newsletters and local guides.

Not sure what you need? That is completely fine. We can talk you through what generally works best for your type of business.