How to Work With In the Cove
This guide is for local not-for-profit organisations, charities, volunteer groups, service organisations, residents’ associations, community gardens and community groups.
In short
We may be able to include basic community information for free, but free coverage is never guaranteed.
If your organisation wants guaranteed reach, repeated promotion, a dedicated article, social media promotion, newsletter placement or promotion of an income-generating event, you will need an advertising plan.
What may be available for free
- Occasional inclusion in the Week in Review where information is timely, locally relevant and of community interest
- Inclusion in relevant community guides or wrap-ups
- Permission to post in ITC’s Facebook groups, subject to the rules of each group and admin approval
- Occasional editorial coverage for significant milestones, community impact or major local issues
- Event listing opportunities where relevant
- Directory listing opportunities where appropriate
This basic support is designed to help keep the community informed. It is not an advertising campaign, and inclusion is never guaranteed.
Residents’ associations and community gardens
Residents’ associations and community gardens may submit community meetings, local issues, working bees, volunteer opportunities, community garden open days, local advocacy updates or information that helps residents stay informed.
What makes a submission more likely to be used
- It is relevant to Lane Cove residents
- It is timely and submitted with enough notice
- It is community-focused, not primarily about your organisation’s own promotion
- It is clearly written and ready to use
- It includes all required information, images and links
- It is connected to a local issue, event, need or achievement
Deadlines
Our Week in Review generally covers Tuesday to Tuesday. If your information arrives after we have populated that week’s article, it may be moved to the following week if it is still relevant. Late submissions may not be included.
Image permissions and file size
By submitting images, you confirm you have permission to share them with In the Cove for publication on our website, newsletter and social media channels. Where children are pictured or named, the submitting organisation is responsible for confirming appropriate permissions are in place.
Please provide images suitable for web use. If files are too large, we may ask you to reduce the file size and resubmit them.
Facebook group rules
Eligible not-for-profit organisations, residents’ associations, community gardens and community groups may post in ITC’s Facebook groups, subject to the rules of each group and admin approval.
- Maximum once per week
- All posts require admin approval and will remain pending until reviewed
- No repeated posts about the same event, campaign, meeting, fundraiser or program
- Content must be genuinely local and community-focused
- No using the groups as though they are your organisation’s own page
- Posts in Kids in the Cove must be family, parenting or child-focused
- Promotional content for ticketed events, fundraisers, membership drives, paid programs or campaign-style promotion may require advertising
Read the detailed rules for Lane Cove Chat by ITC and Kids in the Cove
Fundraising and donation requests
In the Cove may consider community-focused updates from not-for-profit organisations, schools, sporting clubs and community groups. However, personal fundraising links, GoFundMe links, donation requests and similar appeals are not permitted in ITC’s Facebook groups.
Fundraising campaigns, raffle promotion, donation drives or repeated appeals may require an advertising plan, even where the cause is worthwhile.
When an advertising plan is required
- A dedicated article
- Guaranteed social media promotion
- Newsletter advertising
- Repeated promotion
- A campaign-style push
- Promotion of a particular event, including free events requiring significant promotion
- Promotion of an income-generating event
- Fundraising campaign promotion
- Ticket sales support
- Membership drives
- Paid workshops, classes or programs
Discounted advertising
In the Cove provides a significant discount for eligible not-for-profit organisations. Please let us know you are a not-for-profit when requesting rates.
Submit or request
More community guidelines
Looking for a different category? Return to our main guide or view the rules for our Facebook groups.
Support In the Cove
In the Cove is an independent community publication with no corporate backing. If you find value in what we do for the Lane Cove community, we would love your support. Every contribution helps keep local journalism alive.
These guidelines may be updated from time to time. Submission of information does not guarantee publication. Paid advertising does not guarantee editorial coverage. In the Cove reserves the right to edit, decline or remove content at its discretion.
