How to Work With In the Cove
This guide is for artists, musicians, authors, publishers, performers, galleries and creative practitioners.
In short
We celebrate local creativity, but we cannot provide free promotion for every exhibition, performance, release, book, artwork or project.
Free editorial coverage may be considered where there is a strong local-interest angle, a significant achievement or clear community benefit. Promotion of ticketed events, paid workshops, exhibitions, releases or creative products is generally considered advertising.
What may be considered for free coverage
- Winning or being shortlisted for a major award
- Representing Lane Cove, NSW or Australia in a significant creative field
- Receiving a notable grant, residency or accolade
- Achieving a major career milestone with genuine local news value
- A creative project with strong Lane Cove community involvement
- A creative initiative with clear public benefit
- A local young person achieving something significant in a creative field
- A story with a clear Lane Cove angle that would be of genuine interest to the broader community
Free coverage is never guaranteed and is always at In the Cove’s editorial discretion.
What is generally considered advertising
- Exhibitions, shows or gallery openings
- Gigs, concerts or live performances
- Book launches or product releases
- Albums, artworks or creative products for sale
- Ticketed events or paid workshops
- Ongoing programs or classes
- Regular promotion of a creative business, venue, gallery or commercial project
- Campaign-style promotion designed to drive bookings, sales, attendance or enrolments
Pitching a creative story
If you are submitting a creative story idea, please explain the local angle clearly. Tell us why the story matters to Lane Cove residents, what makes it timely and whether there is a broader community benefit.
Please include relevant dates, location, links, images, ticketing or booking information, contact details and any key achievements or background information.
Event calendar
Artists, performers, galleries and creative organisations may submit specific local events to the In the Cove event calendar.
Events must be listed as specific dates. Ongoing programs, recurring classes and general promotion may require advertising.
Free events for the community are usually allowed at no change.
Images and permissions
By submitting images, you confirm you have permission to share them with In the Cove for publication on our website, newsletter and social media channels. Where children are pictured or named, the submitting person or organisation is responsible for confirming appropriate permissions are in place.
Please provide images suitable for web use. If image files are too large, we may ask you to reduce the file size and resubmit them.
When an advertising plan is required
- Guaranteed social media promotion
- Newsletter advertising
- A dedicated article
- Repeated promotion
- A campaign-style push for ticket sales, bookings, sales or attendance
- Promotion of ticketed events, paid workshops, exhibitions, performances or launches
- Promotion of creative products, books, artworks, albums, courses or services for sale
Facebook group rules
Artists, musicians, authors, publishers, performers, galleries and creative practitioners may post in ITC’s Facebook groups, subject to the rules of each group and admin approval.
- Maximum once per week
- All posts require admin approval and will remain pending until reviewed
- Content must be genuinely local and community-focused
- No repeated posts about the same exhibition, show, release, class, workshop, program or campaign
- No using the groups as though they are your own page, gallery page, event page or business page
- Posts in Kids in the Cove must be family, parenting or child-focused
- Self-promotion of paid events, ticketed shows, commercial products, paid classes or workshops may require advertising
Read the detailed rules for Lane Cove Chat by ITC and Kids in the Cove
Submit or request
More community guidelines
Looking for a different category? Return to our main guide or view the rules for our Facebook groups.
Support In the Cove
In the Cove is an independent community publication with no corporate backing. If you find value in what we do for the Lane Cove community, we would love your support. Every contribution helps keep local journalism alive.
These guidelines may be updated from time to time. Submission of information does not guarantee publication. Paid advertising does not guarantee editorial coverage. In the Cove reserves the right to edit, decline or remove content at its discretion.