Local Businesses

How to Work With In the Cove

This guide is for new and existing businesses in Lane Cove and nearby areas.

In short

Eligible new businesses may request a free new business alert, but this is a brief community notice at In the Cove’s discretion. General business promotion, products, services, offers, events and campaigns require advertising.

New business alert

Eligible new businesses in Lane Cove or nearby areas may submit information for a free new business alert. This is not a full advertising campaign.

Who is eligible?

  • A new business in Lane Cove or a nearby area covered by In the Cove
  • A valid ABN or ACN
  • Locally owned, locally operated or with a genuine local presence
  • A product or service relevant to Lane Cove residents
  • Submitted through the advertising enquiry form

Where the alert may appear

  • The Week in Review
  • A bimonthly business round-up
  • The In the Cove website
  • Social media, where we believe it is of strong local interest

Placement is not guaranteed and depends on timing, editorial space and relevance.

Request a new business alert

Please use the advertising enquiry form and tick that you would like to be considered for a new business alert.

Advertising and new business alert enquiry: TBC FORM LINK

What counts as advertising for businesses

  • Promotion of products or services
  • Sales, special offers or packages
  • Events, workshops or launches
  • Ongoing business visibility or repeated promotion
  • Campaign-style pushes of any kind

Chat group business rules

The In the Cove Chat group is a community discussion space, not a free advertising platform for businesses.

  • No general promotion of products, services, sales or events
  • No sharing posts from your own business page or social media into the group
  • No posting from or sharing your own networking group, business directory or lead-generation page
  • No content designed primarily to build your business profile or generate leads
  • No repeatedly tagging your own business in recommendation requests

Indirect or sneaky promotion

In the Cove may remove posts that appear community-focused but are primarily designed to benefit a business. This includes using In the Cove’s audience to promote a networking service, business directory, lead-generation group, commercial platform or another group that you operate.

This type of posting may result in immediate removal from the group.

Detailed Rules and Policies for Chat Groups

Support In the Cove

In the Cove is an independent community publication with no corporate backing. If you find value in what we do for the Lane Cove community, we would love your support. Every contribution helps keep local journalism alive.

Support In the Cove →Every contribution helps keep local journalism alive.

Submit or request:

Community submission form

Event submission form

Request advertising options


These guidelines may be updated from time to time. Submission of information does not guarantee publication. Paid advertising does not guarantee editorial coverage. In the Cove reserves the right to edit, decline or remove content at its discretion.