How to Work With In the Cove
This guide is for new and existing businesses in Lane Cove and nearby areas.
In short
Eligible new businesses may request a free new business alert, but this is a brief community notice at In the Cove’s discretion. General business promotion, products, services, offers, events and campaigns require advertising.
New business alert
Eligible new businesses in Lane Cove or nearby areas may submit information for a free new business alert.
A new business alert is a brief community notice. It is not a full advertising campaign, and inclusion is never guaranteed.
Who is eligible?
- A new business in Lane Cove or a nearby area covered by In the Cove
- A valid ABN or ACN
- Locally owned, locally operated or with a genuine local presence
- A product or service relevant to Lane Cove residents
- Submitted through the advertising enquiry form
Where the alert may appear
- The Week in Review
- A bimonthly business round-up
- The In the Cove website
- Social media, where we believe it is of strong local interest
Placement is not guaranteed and depends on timing, editorial space and local relevance.
Request a new business alert
Please use the advertising enquiry form and let us know you would like to be considered for a new business alert. Request advertising options or a new business alert
What counts as advertising for businesses
- Promotion of products or services
- Sales, special offers or packages
- Events, workshops or launches
- Ongoing business visibility or repeated promotion
- Campaign-style pushes of any kind
- Sponsored articles or advertorials
- Newsletter advertising
- Reels, video content or guaranteed social media promotion
Business Supporters
In the Cove is funded by local Business Supporters and advertisers. This support helps keep our local news, community updates and Facebook groups running.
Current In the Cove Business Supporters may access approved promotional opportunities, including Business Night in ITC’s Facebook groups, subject to the rules of each group and the terms of their advertising plan. View the In the Cove Business Directory
Facebook group business rules
Lane Cove Chat by ITC and Kids in the Cove are community discussion spaces, not free advertising platforms for businesses.
- No general promotion of products, services, sales or events outside approved opportunities
- No sharing posts from your own business page or social media into the groups unless specifically permitted
- No posting from or sharing your own networking group, business directory or lead-generation page
- No content designed primarily to build your business profile or generate leads
- No repeatedly tagging your own business in recommendation requests
- Posts in Kids in the Cove must be family, parenting or child-focused
Self-recommendations
Only genuine personal recommendations are allowed in ITC’s Facebook groups.
If someone asks for a recommendation — for example a plumber, tutor, cleaner, gardener, babysitter, tradie, coach, therapist or other service — replies should come from genuine customers or community members only.
No self-promotion, business promotion or “I can help” comments are allowed unless you are a current In the Cove Business Supporter and clearly disclose that in your comment.
Indirect or sneaky promotion
In the Cove may remove posts or comments that appear community-focused but are primarily designed to benefit a business, commercial operator, networking group or self-interested organisation.
This includes using In the Cove’s audience to promote a networking service, business directory, lead-generation group, commercial platform or another group that you operate.
This type of posting may result in immediate removal from the groups.
Read the detailed rules for Lane Cove Chat by ITC and Kids in the Cove
Submit or request
- Request advertising options
- View the Business Directory
- Community submission form
- Event submission form
More community guidelines
Looking for a different category? Return to our main guide or view the rules for our Facebook groups.
Support In the Cove
In the Cove is an independent community publication with no corporate backing. If you find value in what we do for the Lane Cove community, we would love your support. Every contribution helps keep local journalism alive.
These guidelines may be updated from time to time. Submission of information does not guarantee publication. Paid advertising does not guarantee editorial coverage. In the Cove reserves the right to edit, decline or remove content at its discretion.