Mr Lid Goes from Strength To Strength

By
Jacky Barker
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Last year In the Cove featured local entrepreneur Toni Bofinger who had spotted a unique US product Mr Lid and had become the local distributor.  Since we met Toni, the business has gone from strength to strength so we thought we would give you an update.

What is Mr Lid?

Lost lids & mismatched containers a thing of the past thanks to this Lane Cove based mum!

No more losing lids, no more mismatched containers, no more trying to match the right sized lid to the right sized container, no more losing the lid at school……

mr lid

Mr. Lid Premium Containers range with an attached lid means you never spend time again looking for lost lids or mismatched containers. Finally solving the age old problem of the dreaded Plastics cupboard for over of 6 million households in Australia who are forever searching for those elusive lids for their mismatched storage containers.

What About Other Features?

Not only is the lid always attached, Mr. Lid comes packed with other features:

  • secure leak resistant snap close;
  • stackable and nestable design;
  • BPA free;
  • microwave, dishwasher and freezer safe;
  • high quality, stylish and feature a clear base to easily recognise their contents when stored; and
  • great for school lunches so no more plastic sandwich bags!!!

mr lid

Mr. Lid containers are produced in a state of the art fully automated manufacturing facility in the USA to FDA quality standards.

Perfect for the home, office, university, camping, caravanning and fishing Mr. Lid comes in a variety of sizes and styles and are great value. The most popular product is the Mr. Lid Premium 10 piece variety value pack priced at only $49.95 – a great entry point to the Mr. Lid brand.

“The idea for Mr. Lid Pty Ltd came when I was seeking solutions for my own plastic container cupboard – being sick and tired of losing lids and not finding what I needed. I went searching and found Mr. Lid in the USA. Not available in Australia at the time I committed to making them available locally – this is how Mr. Lid was born in Australia” Toni said.

“In the US they have sold over 20 million units of Mr. Lid to date, and the positive consumer feedback has been extraordinary. Once consumers try Mr. Lid they are hooked. They throw away their existing containers and replace them with Mr. Lid ContainersTM. I know I did and early local feedback has shown the same”.

 

“Not having to look for lids amongst mismatched containers any longer is a very satisfying experience,” she added. “We’ve had consumers describe it as ‘life changing’. That may be overstating it, but you get the point.”

mr lid

The website www.mrlid.com.au gives consumers a better understanding of the product’s features and benefits, as well as allowing them to purchase their favourite sizes online. “We are also on Facebook (Mr.Lid Oz) and Instagram (mr.lid.oz) so follow us and be sure to tell us what you think of our great new Mr Lid products” Toni said.

Toni is so pleased with the repeat orders.  Once people use Mr Lid products they want more and want to get rid of the containers that are taking us so much space. They also order them for their friends and relatives.   Toni has set up a warehouse and distribution centre in Sydney and is pleased to employ Australian to process and pack orders rather than drop ship.

So do yourself a favour and check out the Mr Lid range now.

 

 

For more information contact:
Toni Bofinger
Mr. Lid Pty Ltd
m: 0424 415 456
e: [email protected]

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