New Campaign Aimed at Males 21 -39 to Slow Down on Local Lane Cove Roads

In the period 2012 to 2016 42% of all crashes in Lane Cove occurred in the 50 km/h zone.  When you break this down into gender and age, males between the age of 21 -39 were more likely to be involved in the crash.

The default speed limit on most local roads in the Lane Cove Council area is 50 km/h. Now the Lane Cove Council, in collaboration with North Sydney and  Willoughby Councils, has launched ‘It’s Local. It’s 50!’ Speed Campaign.  The Councils are asking drivers if they are ‘strong enough to drop & give us fifty’.

The new look It’ Local. It’s 50! Speed Campaign uses retro-style comic figures to speak mainly to the target group, comprising males 21-39 who make up the greatest number of casualties in speed related crashes, and takes on a more humorous approach – emphasising safety as a strength.

Statistics from all three Council areas shows a disturbing number of crashes on roads, including a high number of casualty accidents.

In the five-year period 2012-2016:

  • there were 2,312 crashes;
  • 20 were fatalities and 2,292 included serious, moderate and minor injuries;
  • The highest proportion of crashes also occurred in the 50km/h zones, with North Sydney accounting for 44% of all crashes; Lane Cove accounting for 42% of all crashes, and Willoughby accounting for 45% of all crashes;
  • males made up the highest proportion of driver casualties with 63% of total casualties in North Sydney; 61% in Lane Cove and 60% in Willoughby;
  • Speeding was also the greatest contributing factor for all crashes, with the highest proportion being males 21-39 years of age;
  • North Sydney and Willoughby Council’s both had speeding as a factor in 10% of all crashes while Lane Cove had 14% of crashes involving speed. This accounted for a total of 383 crashes across the three Council areas.

It’s Local. It’s 50! Speed Campaign aims to:

  • Change consumer behaviour, especially young male drivers 21-39 years, in regards to the perception and acceptability of speeding within local 50 km/h areas;
  • Promote and instil a sense of responsibility on drivers, in general, to do the right thing and go 50 km/h on our local roads;
  • Raise awareness of the default 50km/h speed limit on all local roads;
  • Decrease the incidents of crashes on our roads.; and
  • Empower the male driver in a battle of ‘strength’ against speeding through this Campaign, the broader message is for everyone.

The ‘It’s Local. It’s 50’ advertisements will be on buses and taxis, noticeboards, postcards, banners and pub coasters in the North Sydney area.

Residents can win an iPad Mini 4 by giving feedback on the advertisements. Enter the draw here.  Entries CLOSE  on Friday 30 November 2018. The iPad Mini Prize will be DRAWN on Monday 3 December 2018 and the WINNER will be notified.


Do you have a local issue you would like help with? ITC is here to help just email us at [email protected]

  • Sign up for the weekly In the Cove Newsletter
  • Like us on Facebook
  • Follow us on Instagram @inthecove
  • Tweet us on Twitter @InTheCoveITC
  • Pin us on Pinterest inthecoveITC
  • Tell your friends about ITC (they will thank you!!). Remember to tell them that ITC is a website and they do not have to have access to any Social Media to enjoy ITC – we often speak to people who tell us they want to follow ITC but don’t have Facebook or Instagram account (you don’t need them).