In the Cove loves finding out about local entrepreneurs and creatives. So let us introduce you to Mr. Lid, which was launched in Australia by a Lane Cove local, Toni Bofinger.
Lost lids & mismatched containers a thing of the past thanks to this Lane Cove based mum!
No more losing lids, no more mismatched containers, no more trying to match the right sized lid to the right sized container, no more losing the lid at school……
dsMr. Lid Premium Containers range with an attached lid means you never spend time again looking for lost lids or mismatched containers. Finally solving the age old problem of the dreaded Plastics cupboard for over of 6 million households in Australia who are forever searching for those elusive lids for their mismatched storage containers.
Not only is the lid always attached, Mr. Lid comes packed with other features including a secure leak resistant snap close, stackable and nestable design, are BPA free, microwave, dishwasher and freezer safe. Furthermore, they are high quality, stylish and feature a clear base to easily recognise their contents when stored.
Mr. Lid containers are produced in a state of the art fully automated manufacturing facility in the USA to FDA quality standards.
Perfect for the home, office, university, camping, caravanning and fishing Mr. Lid comes in a variety of sizes and styles and are great value. The most popular product is the Mr. Lid Premium 10 piece variety value pack priced at only $39.95 – a great entry point to the Mr. Lid brand.
“The idea for Mr. Lid Pty Ltd came when I was seeking solutions for my own plastic container cupboard – being sick and tired of losing lids and not finding what I needed. I went searching and found Mr. Lid in the USA. Not available in Australia at the time I committed to making them available locally – this is how Mr. Lid was born in Australia” Toni said.
“In the US they have sold over 20 million units of Mr. Lid to date, and the positive consumer feedback has been extraordinary. Once consumers try Mr. Lid they are hooked. They throw away their existing containers and replace them with Mr. Lid ContainersTM. I know I did and early local feedback has shown the same”.
“Not having to look for lids amongst mismatched containers any longer is a very satisfying experience,” she added. “We’ve had consumers describe it as ‘life changing’. That may be overstating it, but you get the point.”
The website www.mrlid.com.au is now live and will give consumers a better understanding of the product’s features and benefits, as well as allowing them to purchase their favourite sizes online. “We are also on Facebook (Mr.Lid Oz) and Instagram (mr.lid.oz) so follow us and be sure to tell us what you think of our great new Mr Lid products” Toni said.
This is the future of storage solutions, and will be available in Australia from April 2017 exclusively through www.mrlid.com.au.
We are also excited to announce an offer to ITC readers during the month of March/April 2017. Orders over $50 will be eligible for a 10% discount. Please use code offerITC10 at checkout. Valid to 30th April 2017- excluding freight cost.
For more information contact:
Toni Bofinger
Mr. Lid Pty Ltd
m: 0424 415 456
e: [email protected]
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