MELBOURNE CUP NEWS FLASH: Every year MelbourneCupMax does a series of videos about horses likely to run in the upcoming Melbourne Cup….and MelbourneCupMax (otherwise known as Max Hitchins ) lives in Riverview.
Max knows many Australians like being able to say “I backed the winner of the Melbourne Cup.” His Mother-In-Law used to have $1 each way on every horse in the Melbourne Cup in order to be able to say a “I backed the winner of the Cup.” So, in 1987 Max decided to find a better and less costly format for his Mother In Law and many people like her.
Max decided to work on reducing the likely horses down from 24 horses to just six horses he believed could win. He then advises, “Have a small each-way bet on these six horses and you should be able to say you backed the winner of the Melbourne Cup.” Max’s system has now worked 27 out of the last 34 years. Not perfect…but not bad!
Chris Smith from SkyNews and Radio 2GB told his National audience that Max Hitchins knows more about the Melbourne Cup than anyone else in the world. Max spends in excess of 400 hours each year studying the horses (from all around the world) likely to run in the Melbourne Cup. Chris calls Max Mr Melbourne Cup.
As already mentioned Max and his wife Robe lives in Riverview. Max is often seen in the Lane Cove Plaza and Coffee Shops…and he loves sharing stories about the Melbourne Cup.
Mr Melbourne Cup is a Living Melbourne Cup Encyclopedia
Max has horse racing in his blood. His father was a Moree bookmaker and a publican who absolutely loved the Melbourne Cup. Unfortunately, his Dad died at the age of 52 and Max and his brother were pitchforked into running a very heavily indebted Moree pub that his Dad had purchased not long before his death. Max wasn’t even legally old enough to drink. It took them ten years to trade out of financial trouble….but they did it!
A Living Melbourne Cup Encyclopedia
No doubt inheriting the love of the Melbourne Cup from his Dad, Max is a living, breathing Melbourne Cup encyclopedia.
He earned his nicknames – Mr Melbourne Cup and MelbourneCupMax by being able to recall the names of the 1st, 2nd and 3rd place getters in the last 100 Melbourne Cups. As a professional speaker, he entertains and regales audiences with his multitude of Melbourne Cup anecdotes.
Max rarely goes to the races, and he is totally focused on one race– The Melbourne Cup.
How does Max reduce the Melbourne Cup field (24 horses) to six horses? You’ll find this in the Max’s 8 Point System, which you can download for FREE at PickTheWinner.com.au.
Here are the first 3 three points.
#1. I research the Melbourne Cup 365 days a year. My research for each Melbourne Cup begins the day after the last Melbourne Cup.
#2. I have a “Google alert” set up on my computer. Anything that is written about the Melbourne Cup, anywhere in the world, it is delivered to my computer the following day.
#3. I also have a Twitter search set up for #MelbourneCup. I check this several times a day and, as Melbourne Cup Day draws closer, I check it many times a day.
(on the right) who was the syndicate head for Brew when he won the 2000 Melbourne Cup.
Max Teaches the VRC a Lesson
But perhaps the most fascinating part about Mr Melbourne Cup is his commitment to the Internet and how that lead him to the VRC.
In 1995, at a Business Breakfast, Max listened to the Futurist Speaker – Craig Rispin – talking about a ‘new thing’ called the Internet. After breakfast, Max gathered three friends together and said “I think this thing called the Internet is going to be pretty big. I think we should learn as much as we can about it.”
So, they started having two-hour monthly sessions with Craig to learn ‘all there was to know” about the Internet. Even after many years of monthly sessions with Craig Rispin about this ‘thing called the Internet’ Max still devotes many hours of continual Internet learning.
In 1995 Max approached the VRC asking for support for his hard copy book Fact, Fiction and Fables of the Melbourne Cup. He said he also wanted to introduce the VRC to something that would change the way they market the Melbourne Cup for the next 50 years – It was something called the Internet. His approach fell on ‘deaf ears’ and was rejected.
So Max did the only thing he could think of at that time…and that was to register the name TheMelbourneCup.com.au. Seven years later, Max did what he calls ‘the best deal of his life’ when he sold the website to the VRC. Max says that part of the deal was the VRC committed to taking his wife and family down to Melbourne for the next six years. They were provided with 5-star accommodation and tickets to the Members Stand for Derby Day, Melbourne Cup Day and Ladies Day.
How to Get on Board with Max’s System
Max has two Melbourne Cup eBooks for sale on his website PickTheCupWinner.com.au.
The books are:
How To Pick The Winner Of The Melbourne Cup (A complete summary of all lead-up races to the Melbourne Cup plus access to Max’s tips for the Cup on Melbourne Cup Day.)
Cost $10.95
How to BE READY for luck…especially at Melbourne Cup Time (How to have six horses running for you in the Melbourne Cup)
Cost $6.95
CLICK HERE to order.
Alternatively, Max happily shares his Melbourne Cup system and invites anyone to CLICK HERE to download it for FREE.
How Long Has Max Lived in the Lane Cove Area?
Max loves Lane Cove because it is “so safe and friendly.’
Max moved from Moree in 1972 and purchased a home in Lane Cove. Although Max has not moved since he purchased his home in Lane Cove, his section of the suburb from around 2000 was renamed Riverview.
What Does Max Like About Living in Lane Cove?
He loves going to the Cafe’s, Coffee Shops and Restaurants in Lane Cove. He enjoys running into people he knows and having a chat. He also loves to welcome new people to the area. Max’s kids grew up in Lane Cove.
If you’re like ITC and have a flutter once a year, then you might want to get on board with Max and his system. Gamble responsibly, have a small flutter and remember there is never a 100% chance of picking a winner of any horse race.
Family in Lane Cove
Two of Max and Robe’s daughters, Sallee and Alysia, have a business in Lane Cove called Recipes in a Jar – check out their website they have a range of products that are beautifully presented in a presentation box.
Max is an Author, Poet, Pilot, Pianist, Publican, Melbourne Cup Magician and Raconteur. See his Melbourne Cup verse dedicated to ITC below.
Max’s Ode to Melbourne Cup In the Cove
Oh dear oh dear it’s that time again
For me to sit down and run off at the pen
I must find a winner for the coming big race
For Jacky, of course, or I’ll lose my place
Perhaps a horse as good as Ash Barty
Surely that…would bring on a party
Nadal surely knows…how to fight back
Need a horse to do that…out on the track
Scomo and Albo they fought the good fight
Albo now tells us he’ll show us the light
Clive and Craig are now off the scene
They wasted millions…it had to be seen
But back to the Cup…I must find the winner
Of course we all know…winners are grinners
If Warnie was here he’d sure ring the bell
Life would be good and all would be well.
I kinda just feel the Queen’s looking down
To choose a horse that’ll wear the Crown
Now there was a winner if ever I’ve seen one
Losing you Ma’am…we’re all kinda stunned
Oh dear oh dear I’ve run out of time
Pick a horse Max as long as it rhymes
Gai has a horse named Hoo Ya Mal
Always been known as the punters pal
J Mac is riding a gelding named LOFT
Rain is predicted – can he run if it’s soft?
So many questions run through my mind
Put the pen down Max – it’s time to unwind
So my best advice – and YES it’s for free
Please, please…please bet – RE SPONS AB LY!
Help Support Local and Independent News
You can support us in three ways:
- Become an ITC reader sponsor – Feel free to be a reader sponsor if you have enjoyed our local news coverage and would like to be an ITC reader sponsor. You can sponsor us with a monthly sponsorship fee. We have reader sponsors who sponsor us for $5.00 a month and some who sponsor us for $100 a year – no amount is too small or too big. Thank you so much to the people who have already supported us via our press Patreon account. Help Us Here.
- Buy the ITC team a coffee – We now have a team, and they need to be paid – buy the ITC team a coffee (or two) and that will help us pay their wages and shout then a coffee Buy a Coffee here.
- Do you own a Lane Cove Business or a Lane Cove resident who owns a business, you can advertise with ITC – our packages start from $30 monthly fee (for a 12-month commitment). Email us here for our rates card.
